Showing posts with label frightful graphic design. Show all posts
Showing posts with label frightful graphic design. Show all posts

15 April 2014

return to sender: blue valentine, 75011


At the restaurant I used to manage in Los Angeles, we had an amusing problem. One of the owners was friends with R.E.M., and accordingly that band featured heavily on the mandated nightly playlist. But the members of R.E.M. came into the restaurant relatively often. Whenever we got wind of their arrival, we had to be absolutely sure to switch to a non-R.E.M. playlist, to avoid the cosmic embarrassment that would ensue if the band walked in while their own songs were playing. In such a circumstance (for it did indeed occur once or twice) the entire restaurant comes off looking like the guy wearing the band's t-shirt to the concert.

So, what if you've named your restaurant after a classic Tom Waits song, and then you play Tom Waits all the time in your restaurant? This is lame before Tom Waits even sets foot in the door.

Luckily for the owners of newish Republique restaurant Blue Valentine, that problem is easily fixed. Unfortunately, it's representative of the restaurant's entire concept, which is almost unsalvageable. Blue Valentine is a clumsy attempt to ride contemporary restaurant trends without understanding any of them. Cocktail service, a magnum-only, mostly natural wine list, rock music, and a market menu helmed by a Japanese chef. Woau! But it's like the owners were told about these elements cohering successfully in other restaurants, and then the owners gamely tried to replicate the blend themselves, without first examining any other restaurants.* The result is a pitifully inauthentic experience, one of the most embarrassing meals I've had in years. I felt like the intended target of seduction by a college freshman.

04 November 2013

at my most parisian : la cagouille, 74014


I can pinpoint the precise moment at which, despite language struggles and disgust with service norms and volcanic resentment of patrician social structures, I began to feel at home in Paris.

It was when I was first able to pass along to a colleague a recommendation I had once received for a miracle-worker dry-cleaner. (In this case, a stuffy teinturier who is, at reasonable cost, able to remove tar and bloodstains from garments. Don't ask.) For city life is an agglomeration of knotty problems - from stained shirts to subway strikes to where to entertain on Sunday nights - and to feel at home among it all one must possess ready solutions. For expats, cut off from the oral tradition by which great addresses for obscure services are usually handed down, the challenge is that much greater.

So it's a great comfort to me to have been introduced* to La Cagouille, a poorly-designed, fusty, Charentais seafood restaurant tucked behind Montparnasse in the 14ème arrondissement. Deeply uncool and far removed from any part of town I frequent, La Cagouille nevertheless ranks among the city's best back-pocket addresses, simply by dint of offering very good food and wine - and abundant table availability - on Sundays.

29 April 2013

despite the name: la pointe du groin, 75010


I might as well start off by explaining that La Pointe du Groin is an alternate spelling for La Pointe du Grouin, a rocky outcropping on the bay of Mont Saint Michel in Brittany. It's also where renowned chef-restaurateur Thierry Breton hails from. Breton, like many of his countrymen, enjoys a good meaningless pun. For his multifarious, rather groundbreaking new wine bar project, Breton has chosen the emblem of a grinning pig - for in French, groin means the snout, and not some other part of pig anatomy.

One may nonetheless presume that the English signification is not entirely lost on Breton. The bar's name is just one of several baffling features of the project, which include, but are not limited to, outlandishly bad décor and an incomprehensible payment scheme in which guests will be expected to exchange their euros for fake money - Groin coins ? - accepted only at La Pointe du Groin.

Despite these obstacles, La Pointe du Groin is primed for succcess. It's spacious, rangey, and weird, offering magnums of natural wine and simple small plates at a price-quality ratio approaching the one achieved when Manhattan was bought for beads. It's a Paris wine bar that explodes the traditional Parisian opposition between egalité and haute-qualité: a place where many can drink well for very little.

18 April 2013

beyond compare : le mary celeste, 75003


Most comparisons of cities are offered as a way for the speaker - usually an inhabitant of the smaller or less lively of the two cities being compared - to make a display of worldliness and, in doing so, reassure him or herself of the wisdom of winding up in the smaller or less lively city. It's a human phenomenon, as common in Paris as in Boston and San Diego. One also hears it constantly from any New Yorker who has ever chosen to settle elsewhere.*

But, as Italo Calvino hints in his book Invisible Cities, in which narrator Marco Polo describes a seeming infinity of exotic metropolises that all turn out to be Venice, cities might more accurately be considered closed system unto themselves, incomprehensible to outsiders. Narrator Marco Polo's descriptions exceed the imagination his interpellator Kublai Khan, and indeed of the reader. It's impossible to accurately judge one city by the scale of another.

So far, the greatest benefit I've derived from this way of thinking is that it has permitted me to love Le Mary Celeste, an oyster bar some good friends recently opened in the Marais.