My time in Beaujolais has left me with a strong distaste for the appellation of Beaujolais-Villages. Not for the wines themselves, of course. Just the appellation, its haziness. It began well enough, in 1946, when it was decreed that certain communes could append their names to the basic appellation of Beaujolais. But a later decree in 1950 created the blanket appellation Beaujolais-Villages - a designation that might as well have been conceived expressly to play down the influence of terroir in the region.
The -Villages designation was once useful for allowing large-scale négoçiant enterprises to indicate mainly granite-soil, gobelet-trained fruit sourced from throughout the region at large. But these companies set the market expectation, such that it's now rare to find vignerons who take advantage of the 1946 decree to promote their individual commune's terroir: Beauojolais-Lancié, Beaujolais-Quincié, or Beaujolais-Marchampt, for example. It's a shame, because the traditionally vinified wines of individual Beaujolais communes do indeed possess a character all their own. Where Quincié B-V often tends toward the rusticity and richness of nearby Régnié, Marchampt B-V is unique in its altitudinous, high mountain fruit.
Hervé Ravera, a sulfur-free natural winemaker who set up shop in Marchampt in 2007, avoids the appellation system altogether, bottling his tiny Beaujolais-Villages production as Vin de France. Ironically, alongside those of his neighbor Nicolas Chemarin, Ravera's wines are just about the purest expression of Marchampt terroir available today.