The guiding principle of the Bro-gundy road trip my caviste friend J and I took last fall was thrift. It's like this with most of the trips we take together, because I'm congenitally broke, and he's tactful, and neither of us are very fussy about accommodation. We usually sleep on floors. The point, after all, is the wine: learning about the wine and where it's made and about the people who make it.
But J and I also share an inclination towards targeted profligacy, particularly at those moments when splashing out will tick-off some cultural landmark or other. Internally I categorize these times, which occur with alarming frequency in certain regions, as a sort of sociological expenditure.
This is how I rationalised doing a bro-lunch with J at Le Montrachet, Puligny-Montrachet's famous formerly-Michelin-starred restaurant-hotel, a staidly ritzy place that would otherwise seem better suited to couples renewing their wedding vows.