london calling : the sunken chip, 75010

Ever since moving to Paris I've found London frightful. I think this is because I've come to define quality of life in terms of short commutes and availability of good bread and wine.

It's also because London, despite technically existing in Europe, gastronomically seems to comprise part of the big blank New World. Early industrialisation and the culinary privation of the last century's wars are two factors among many that have conspired to essentially delete the traditions binding the populace to native British cuisine, leaving Brits, like the average American, ahistorical, open to suggestion, lost in the supermarket. What I see when I visit restaurants in London, for the most part, is Manhattan: everything feels market-tested, branded to death, fat with investment - as though marketing execs and interior designers were more important to a restaurant than chefs and restaurateurs.

So, unlike seemingly every other press outlet, I won't congratulate Michael Greenwold, co-chef of 20ème market menu gem Roseval, and James Whelan, propietor of 10ème bar L'Inconnu, merely for bringing a little bit of London variety to Paris with the opening of Paris' first fish'n'chip shop, The Sunken Chip ! (Their exclamation point, not mine.) I find the concept chirpy to the point of being unsettling, and the décor could use roughing up and rethinking. I will instead congratulate Greenwold for coming up with a positively revelatory plate of fish'n'chips, several components of which are a benchmark for both cities, not just Paris.

fish out of water: albion, 75010

On whom can we blame the undying, slightly questionable fad for Brit nostalgia ? Pete Doherty? The Kinks? More recently, perhaps my friends at Le Bal Café?

The fleet of establishments launched this past decade plus that nominally hark back to some hazy olde England ideal is staggering, and perhaps it is a sign the trend is nearly dead in the water that even the French - historically somewhat resistant to Brit nostalgia - are leaping aboard. Albion (another one!) is a genteel cave-à-manger opened near Métro Poissonière last year by two longtime Paris expats, Haydon Clout and Matt Ong, who'd previously tended bar and cheffed, respectively, at 6ème natural wine standby Fish. Albion, which serves mediteranean food alongside French wines, has been more or less thronged since opening, and not just by expats.

The irony, of course, is that for better or for worse the only remotely British elements of the restaurant are the ownership (just Ong), the warm(er) service, and the relative spaciousness of the place. Sticklers will point to the odd Elizabethan dessert recipe, and the presence of a British cheese on the cheese plate. But I suspect the success of the Albion the restaurant is due much less to effective branding (it's not) than to how Clout and Ong are cleverly offering 6ème restaurateurism - with its conservatism, and its relative professionalism - to a heretofore underserved market of 10ème gentrification.