Showing posts with label making myself unpopular. Show all posts
Showing posts with label making myself unpopular. Show all posts

17 November 2016

yann bertrand's 1st beaujolais nouveau: "ptit bouchon"

Yann Bertrand with his demi-muid's of Beaujolais primeur
Fleurie's Yann Bertrand made a Beaujolais Nouveau this year from fruit purchased from Charentay vigneron Romain Jambon. It's stellar - a long, 16-day maceration yielded a sinuous, impossibly bright wine, with vigorous raspberry fruit. The quantity is minuscule, something like 2600 bottles. 

What makes the wine groundbreaking is Bertrand's decision not to filter it. He rightly figured that, given the tiny production, his primeur would be drunk in Fleurie, in Lyon, and at furthest, Paris. Little would be risked by avoiding filtration. For good measure, he took the unusual step putting the primeur in demi-muid for two weeks before bottling, so that the wine could clarify itself more quickly than it would have in tank. 

Almost no one releases unfiltered Beaujolais Nouveau. Off the top of my head, I can think of only Max Breton* and Romain des Grottes**, both of whose unfiltered primeurs are, incidentally, terrific. (Oh! And Marcel Joubert.)

22 January 2016

the seven sins of wine and social media


It's that time of year again. The Loire salons are approaching, and with them, the annual tempest of facile social media emissions recording an infinity of superficial encounters between historical wine cultures and contemporary social media. We're all guilty: journalists, sommeliers, retailers, importers, distributors, even a few winemakers.

Every gesture on social media is necessarily an advertisement for oneself. But there's good advertising and bad advertising. Bad self-promotion is wearisome and slowly turns us against the perpetrator. When we engage in it ourselves, it can turn us against the wine industry as a whole, which in dark moments can resemble a festering cesspit of forced enthusiasm and transactional endorsements.

In the interest of elevating the general discourse, I've assembled here a list of seven things to bear in mind before hitting "Share." You could call them the Seven Sins, but the list is assuredly incomplete. (Before anyone points it out, I'm no saint myself.)

11 August 2015

clowns: clown bar, 75011


To me, clowns aren't funny. In fact, they're kind of scary. I've wondered where this started and I think it goes back to the time I went to the circus, and a clown killed my dad. - Jack Handey

My distrust of Ewan Lemoigne and chef Sven Chartier's work goes back to the time Lemoigne botched my reservation at Saturne. Had Lemoigne handled the situation with any decency, I would've simply returned some other time. As it was, I didn't return to Saturne for over three years, until a magazine paid for my lunch there in March.

I just wanted no part of supporting such an inhospitable hospitality group. Until recently I was boycotting the Saturne duo's newer project, rue Amelot's Clown Bar, for the same reasons. Friends in the Paris restaurant scene, in efforts to persuade me to try Clown Bar chef Astumi Sota's lauded cuisine, would invariably arrive at the phrase, "But Ewan's not even there!"* I wouldn't budge, preferring instead to support nicer people at neighboring places like Repaire de Cartouche, Au Passage, Pas de Loup, Aux Deux Amis, and Le Tagine.

But hell, time passes. I'm about to leave Paris for a few months and I'd like to leave all grudges behind. Lunch at Saturne was excellent in March: I left utterly convinced of Sven Chartier's talents. And despite my differences with Lemoigne, I can certainly applaud the wine list he assembled at Saturne, which ranks among the city's best. Clown Bar, for its part, is a worthy addition to Paris' dining scene, offering an unmistakably upmarket experience of fine cuisine and natural wines in a pleasantly versatile format: small plates, Sunday service, a big terrace, a bar. True, it's more expensive than all its stylistic peers. But Paris has an under-served constituency who want that.

08 July 2015

jordan mackay's beaujolais misinformation

Jordan Mackay. Someone get this man a glass of Métras.

I write now and then for an NYC-based website called PUNCH, whose stated purpose is to explore the culture surrounding wine, spirits, and other alcoholic beverages. It's a publication of Ten Speed Press, itself a subsidiary of Random House. I hope the site and its parent companies will forgive me in advance for publicly taking issue with a deeply misinformative piece recently published in PUNCH by San Francisco Magazine wine writer Jordan Mackay.

Entitled "Beyond Carbonic: A New Era in Beaujolais," the piece alerts readers to an ostensibly new trend in Beaujolais winemaking, Burgundian fermentation with de-stemming and pigeage, i.e. not the region's traditional carbonic maceration. This is not, not even by the furthest stretch of the imagination, "a new era." Mackay inadvertently acknowledges as much in the piece itself, citing Chateau du Moulin-à-Vent (established: 1732) as among the practitioners. Jean-Paul Brun, the other key example Mackay cites in the piece, founded his domaine in 1979, and has long been imported to the US. The producers Mackay cites, it bears mentioning, are neither the region's leading lights, nor its youngest vanguard.

So, not news. Where Mackay goes harmfully off the rails is in ascribing all the faults of industrial Beaujolais Nouveau production circa-1980 to carbonic maceration. In one astonishingly wrongheaded paragraph, he manages to conflate the influence of Jules Chauvet with that of Georges Duboeuf.

11 December 2014

le fooding, and other howlers


I take it as a given that I am not part of a target audience for Le Fooding, the French culinary media outlet. If Le Fooding were principally after my clicks, and those of other Anglophones, the name Le Fooding would of course never have been chosen, for in English it sounds unappetizingly like something Jabba the Hutt would demand of his chained servants.*

The publication's name is a mongrel French pun composed of two adopted English words, 'food' and 'feeling,' which I need hardly explain are not as sonically compatible to Anglophone ears. But the French, whose language lacks gerunds, find the "-ing" suffix very exotic, and tend to use it in curious ways. (Cf. 'shampooing,' a noun in French, and my personal favorite monstrosity, 'relooking,' another noun, signifying a makeover.) French is a rather more rigid language than English, and when considered on the level of the individual, I find the free-spirited, fingerpainty way the French employ English grammatical forms to be an inspired form of resistance : a supplementary lexicon not governed by the Academie Française.

In certain cases, however - particularly when mangled English is used in advertisements and other corporate discourse - I can't help feeling it bespeaks a certain myopic pomposity. For such usage necessarily contains one or both of the following assumptions: a) that no one to whom the language will sound strange will ever read it, and b) that it won't matter if they do. Both assumptions betray a rather dim awareness of the nature of the new media environment, not to mention a sloppiness with meaning that is unbecoming of any service that purports to transmit information. All this is on glorious, spell-binding display in Le Fooding's recently launched English version of its website, in the production of which, it seems safe to assume, no native Anglophones were consulted. Word salad? Word soup? Feast away, it's all there.

29 January 2014

why we dine out: come a casa, 75011


I still read Pitchfork. But since it now takes less time to download albums than it does to parse reviews, I usually just peek at the point score and make the call myself. I find it's a good way to avoid the publication's increasingly boosterish take on certain handpicked darling bands, a trend that began with Deerhunter and has reached self-parodical peaks with coverage of Savages and Perfect Pussy.*

This past December, Pitchfork cited Perfect Pussy's slight 4-song demo as among the Honorable Mentions for Albums of the Year. When I played it for my friend C, a young gallerist from New Zealand, she wrinkled her nose. "Yeah Bikini Kill blah blah blah, we've heard this before." We agreed that Pitchfork was having an NME moment, a paroxysm of hyperbolic hype about something totally unproven, deriving from the writerly impulse to say things messianically.

Editors are supposed to throw cold water on that sort of thing. The task is arguably more important in food and wine journalism, since readers can't (yet) choose to simply download a meal. It always costs money and time. Quite a few Paris food writers recently had their own NME moments over a shoe-sized Tuscan restaurant by Voltaire called Come a Casa. I duly dined there and came away slightly disappointed - not by the meal, which was basically as advertised, but by Paris food writing.

10 May 2013

ma dai ! : procopio angelo, 75010


There would not, initially, seem to be much purpose in my writing anything at all about Procopio Angelo, the eponymous restaurant of a popular Tuscan chef in Paris, once based on rue Faubourg St. Honoré, now transplanted to a back road near Colonel Fabien in the 10ème. Procopio's Italian wine list is representative of the genre as one typically encounters it in Paris: a seeming panoply of regional wines, which upon closer inspection turn out to comprise little more than the diverse ranges of a few titanic producers of supermarket wine. Then you have poor Marco Parusso's decent if overmodern Barolos - always the current vintage - sitting there like duck-decoys for the big spenders who stray in.*

But Procopio keeps cropping up in any discussion of Italian food in Paris. No less than two friends whose culinary opinions I otherwise respect have proposed his restaurant to me as an example of "real Italian."

Sociologist Peter L. Berger famously argued that reality itself is a social construction, an interwoven fabric of institutionalised social perceptions. Procopio Angelo is real Italian cuisine, if, like many Paris diners, one disregards the last twenty years' of Italian restaurateurism and continues to define Italian cuisine in opposition to the technique and complexity of a serious restaurant.