I might as well start off by explaining that La Pointe du Groin is an alternate spelling for La Pointe du Grouin, a rocky outcropping on the bay of Mont Saint Michel in Brittany. It's also where renowned chef-restaurateur Thierry Breton hails from. Breton, like many of his countrymen, enjoys a good meaningless pun. For his multifarious, rather groundbreaking new wine bar project, Breton has chosen the emblem of a grinning pig - for in French, groin means the snout, and not some other part of pig anatomy.
One may nonetheless presume that the English signification is not entirely lost on Breton. The bar's name is just one of several baffling features of the project, which include, but are not limited to, outlandishly bad décor and an incomprehensible payment scheme in which guests will be expected to exchange their euros for fake money - Groin coins ? - accepted only at La Pointe du Groin.
Despite these obstacles, La Pointe du Groin is primed for succcess. It's spacious, rangey, and weird, offering magnums of natural wine and simple small plates at a price-quality ratio approaching the one achieved when Manhattan was bought for beads. It's a Paris wine bar that explodes the traditional Parisian opposition between egalité and haute-qualité: a place where many can drink well for very little.