The resplendent antique green tilework lining the walls of
vin nature entrepreneur
Pierre Jancou's new restaurant
Vivant seems to have become a kind of
Rorschach test for early reviewers. Mentions of the tiling - either disparaging, as when
François-Régis Gaudry of L'Express
presumed it was 'stolen' from another space gently mocked its artfully banged-up state, or awestruck, as in many blog reviews - seem uncannily reflective of writers' attitudes towards the controversial subjects of natural wine, restaurateurism as creative enterprise, and, of course, Pierre Jancou himself.
How do I feel about the tilework? It's splendid, and original to the space, a former bird shop. I see no other reason to take this salient element of Vivant's simple décor as anything other than a good design choice, unless, never having quite understood natural wines or enlightened restaurateurism, one gleans satisfaction from implying that both are no more than superficial poses. Gaudry's
thievery comment scorn is a particularly obvious example; more insidious, if you ask me, are restaurant reviews that almost reflexively describe the clientele of a feted new restaurant as 'bobo,' as even the positive reviews of Vivant have done.
Use of the 'B' word, an identifying feature of hack writing, is basically a sham populist appeal for writers who seek to cosy up to unsophisticated readers. What's worse, in its implication that guests come to a given establishment merely to assuage their own consumerist guilt, the word contains a sad contempt for
the very idea that a restaurant might attract a varied, cosmopolitan crowd by dint of its actually being an intelligent, tasteful, ideologically-sound place. Those exist! And Vivant, despite a few earnest missteps, is one of them.