It should be fairly clear to most first-worlders by now that an appreciation for proper D.O.P. mozzarella is not, in itself, a sign of any particular gastronomic cultivation. Liking real mozzarella just means a person is alive, has a pulse, etc. The various forms the cheese takes - from bufala to burrata to bocconcini and beyond - are all basically risk-free crowd-pleaser components, beloved by everyone, as long as the product itself is fresh.
This is not to say that the success of restaurants like Roman mozzarella bar chain Obikà, and its spiritual descendent, my old workplace, Los Angeles' more baroque and refined Osteria Mozza, was in any way preordained or obvious. (Obikà was a pioneer; Osteria Mozza is now a certified Michelin-starred masterpiece.) This is to say that Mmmozza, the tiny sandwich-shop-slash-Italian-épicerie that opened last year on rue de Bretagne, ought to have decent commercial potential, despite its cubbyhole size and mmmoronic unoriginal name. After all, the whole quartier is more or less defined by its repertoire of minor indulgences (c.f. the menu at nearby wine bar Glou; all the trinket-rich, middle-market fashion boutiques; the "Panier des Gourmands by Franprix" mini-market...)
Alas ! After a few random visits this past summer I'm unable to avoid the conclusion that the Mmmozza the establishment is just too damn Parisian, by which I mean that its opening hours, service, and inconsistent product evince precisely zero ambition, bordering at times on actual laziness. Which is a shame, because it's one of the few épiceries of its type to have cottoned onto the natural wine thing.
