Showing posts with label surefire restaurant concepts. Show all posts
Showing posts with label surefire restaurant concepts. Show all posts

01 December 2014

killer instinct: the beast, 75003


Barbecue, arguably, is for Americans what wine is for the French.  What the subjects share is a dialectical emphasis on local cultural tradition, to a degree that handily surpasses that of, say, the New World wine industry. So perhaps it should be no surprise that Thomas Abramowicz, the young French barbecue afficionado behind hype-scorched new Parisian BBQ establishment The Beast, displays a masterful command of the finer regional nuances of barbeque: things like the provenance and flavour difference of the oak and pecan wood used in the Central Texas-style he prefers; or the origins of the sweeter, more pork-based Kansas-style. I knew none of this before the round of Wild Turkey we shared at the close of my meal at the Beast. 

While billing itself as a bourbon destination, The Beast also maintains a tight, inexpensive natural wine list, one that is surprisingly au courant, given the context. For The Beast is a laser-sighted populist commercial endeavor, replete with graphics package and a catchy koan-esque slogan. ('Meat. Fire. Time.') 

Yet the cool wine list and The Beast as whole leave me torn. The restaurant's mass appeal and commercial savvy seem to be in latent contradiction with its small size. Success seems predicated upon rapid table turnover and massive takeout business, neither of which phenomena have much precedent in Paris, a city congested in perpetuity with inveterate table-squatters. So I wonder how the restaurant will thrive without either drastically raising check averages or relocating to a larger premises. In both cases, the experience would change entirely. Hence my ambivalence about The Beast. In its current state, it is among Paris' best new restaurants. But reviewing the place is like being given a cute baby tiger and asked whether you'd like to keep it. 

03 June 2014

rock out: la cantine de la cigale, 75018


A brief moment of on-stage banter at last Monday's Hamilton Leithauser show at La Boule Noire saw the former Walkmen singer - arguably the most compelling rock vocalist of his generation - complaining about food prices in Montmartre.

"Since when did Montmartre get so expensive?" he asked, before deadpanning, "That's what we talk about in this band."

In the audience my friends and I exchanged shrugs. Where had he gone to eat?* From my perspective, it's never been easier to get an inexpensive quality-conscious meal in Montmartre. The quiet side of the hill boasts excellent pizza at Il Brigante, while the upper slopes of rue des Martyrs are home to Miroir, a totally solid natural wine bistrot. An incongruously good natural wine magnum list is just south of there at the otherwise dire Hotel Amour. And right down the road from La Boule Noire is Le Petit Trianon, which as far as concert-venue cuisine goes, is bested only by Basque chef Christian Etchebest's La Cantine de la Cigale, which is even closer, and even better value for money. It was, oddly, deserted after Leithauser's performance, which either indicates that his fans have no taste, or that I have entirely forgotten what it's like to be a young concertgoer more in love with music than eating well.

24 March 2014

heaven is a place...: café trama, 75006


In the course of an otherwise friendly conversation the other day, a chef-restaurateur I know asked me in exasperation whether Paris contained any establishments I actually like.

I protested that, on the contrary, my tastes are quite easily discerned. I like boring restaurants best. One gets so sick of interesting restaurants.

My favorite meals in recent memory are those that would interest most dedicated gastronomic adventurers the least. The first was Bistro Bellet, Nico Lacaze's spiffing bistrot re-boot on the rue du Faubourg Saint Denis. More recently, I fell out of my chair for Café Trama, an impeccably tasteful rue du Cherche Midi restaurant whose reputation as a bourgeois canteen short-sells the enormity of its achievement. With a mild, unshowy menu by chef Bruno Schaeffer, a brilliant wine list by Le Rouge et Le Blanc editor Paul Hayat, and a welcoming, well-appointed dining room run by owner Marion Trama, Café Trama is like a beacon showing the way home to wayward novelty concepts citywide. All it does is positively ace the basics of restaurateurism, something everyone else has seemingly forgotten to do.

13 March 2014

here's your future: frenchie to go, 75002


In the not-too-distant future, when Paris drops the pretense of being French, Le Fooding will organise several multinational corporations to erect a statue in honor of Frenchie founder Gregory Marchand.

Smaller versions of the same statue made of Claudio Corallo chocolate will be sold in Frenchie To Go, which by then will be a fixture in frequent-flyer lounges throughout the western hemisphere. As now, the original Frenchie To Go location on the rue du Nil will be frequented principally by foreigners for whom the experience of eating a pulled pork sandwich in the City of Light is unforgettably tickling. "Can you believe it?" they'll beam at one another between bites. "We're in Paris!"

The attraction-packed rue du Nil, of course, will be unremarkable by then. For it will have become an urban planning template for much of the city. (Already, some well-intentioned financeers have plans to create another foodie wonderland by Arts et Metiers.) Actual Parisians will have long decamped outside la Peripherique, where a fugitive culture of sitting around consuming nothing in well-preserved cafés will persist. For city real estate - even of the momentary kind, like a seat at a restaurant - will be priced beyond the means of all but visiting princelings. The latter will flock to Paris from all over the world in order to taste, at Frenchie To Go and its many imitators, the absolutely definitive versions of the cuisine they remember from turn-of-the-century food blogs.

18 December 2013

changing the landscape: bistro bellet, 75010


It took me a few years in Paris to appreciate how a single restaurant can cause a seismic shift in the city's dining landscape. Places like Le Verre Volé, Spring, and Au Passage opened as neighborhood spots. But they introduced new dining paradigms to Paris, and quickly became reference points for anyone daring to drag the boulder of French restauration up the hill of contemporary urban life.

To the ranks of those innovators I'd now nominate Nicolas Lacaze's Bistro Bellet, which opened just weeks ago on an excitingly leery stretch of rue du Fauboug Saint-Denis, basically the Cirque du Soleil of sketch. It's an area people keep promising me will gentrify, but until now those promises have seemed about as concrete as reincarnation for the nearly-dead. Bistro Bellet, with its clean décor, laser-sighted service, and conceptual savvy, is like a giant defibrillator for the neighborhood, and the bistrot genre at large.

It's a near-faultless restaurant that serves masterful Provençal-inflected cuisine and well-priced natural wines in a fussless environment from very early (6pm) until very late (midnight). Who's to say whether other restaurants will follow suit, and the innovative idea of turning tables will take root in Paris? For now I'll just say that Bistro Bellet presented one of the most fundamentally satisfying meals I've had all year.

02 September 2013

idiot simple : grillé, 75002


If a successful restaurant concept aims to serve cuisine that inspires respect for its chefs, then, conversely, the hallmark of a successful fast food concept is cuisine that any idiot could throw together.

For the subtext of the business plans of any of Paris' recent crop of fast food concepts - Freddie's Deli, The Sunken Chip, and the subject of this post, Bourse-side haute kebab shop Grillé - is potential expansion. As satisfying as it is to provide tastemakers with baroque tasting menus in twenty-five seat rooms, any restaurateur knows the real money is made with well-branded empires of One Perfect Product : one recipe replicated and varied unto infinity with multiple locations, catering service, O Magazine features, book deals and frozen supermarket versions.

Grillé is a home-run by these standards. You can tell the place is eminently replicable because only way to ensure getting a kebab (or a "grillé," as they preciously have retitled their creation) without a thirty minute wait is to arrive precisely at noon when they open. You can tell because the product itself - a magazine writer's dream kebab, composed solely of luxury name-brand ingredients - is delicious. And you can tell because on the corner of rue Saint Anne and rue Saint Augustin, in its inaugural location, the product is being served and assembled in the most disorganised manner possible by inexperienced jokers.

28 August 2013

london calling : the sunken chip, 75010


Ever since moving to Paris I've found London frightful. I think this is because I've come to define quality of life in terms of short commutes and availability of good bread and wine.

It's also because London, despite technically existing in Europe, gastronomically seems to comprise part of the big blank New World. Early industrialisation and the culinary privation of the last century's wars are two factors among many that have conspired to essentially delete the traditions binding the populace to native British cuisine, leaving Brits, like the average American, ahistorical, open to suggestion, lost in the supermarket. What I see when I visit restaurants in London, for the most part, is Manhattan: everything feels market-tested, branded to death, fat with investment - as though marketing execs and interior designers were more important to a restaurant than chefs and restaurateurs.

So, unlike seemingly every other press outlet, I won't congratulate Michael Greenwold, co-chef of 20ème market menu gem Roseval, and James Whelan, propietor of 10ème bar L'Inconnu, merely for bringing a little bit of London variety to Paris with the opening of Paris' first fish'n'chip shop, The Sunken Chip ! (Their exclamation point, not mine.) I find the concept chirpy to the point of being unsettling, and the décor could use roughing up and rethinking. I will instead congratulate Greenwold for coming up with a positively revelatory plate of fish'n'chips, several components of which are a benchmark for both cities, not just Paris.

08 August 2013

more to come : restaurant encore, 75009


The recent opening of charming 9ème market-menu restaurant Encore signals the inevitable outright codification of two recent Paris restaurant trends. The first is apparent from the restaurant's name, which follows in the cheery, brand-hungry, ultimately insipid footsteps of Merci, Grazie, and Beaucoup. The second is the fetishization of Japanese chefs. Abri, Vivant Table, Sola, Kei, Le Sôt l'y Laisse, L'Office... And now chef Yoshi Morie, formerly of 6ème restaurant Le Petit Verdot, returns at Encore. Not since Commodore Perry showed up with canons aimed at Edo have the Japanese found themselves in such pressing demand as in present-day Paris restaurant kitchens.

Encore un nouveau resto gastronomique avec un chef japonais ? Oui, encore un, même.

Happily, the opening of Encore also signals wine director Florian Perate's return to France, after a few years spent in London working with UK natural wine heavyweights Les Caves de Pyrène. Perate, originally from Troyes, formerly worked there for my favorite restaurant in the world, Aux Crieurs de Vin, and has been living and breathing natural wine since he was a teenager. What this tells me is that if, on opening night, Encore didn't quite yet possess enough personality to transcend trends, it assuredly soon will. At which point I'll return for an - oh, enough already.

16 August 2012

paris discovers beer : la fine mousse, 75011


I'm sure I'm not the only expat who has occasionally marveled at the aesthetic poverty of Paris beer culture. This is a country home to four hundred distinct varieties of cheese, and having an opinion on each is a matter of national pride. There are prizes given every year for the best tête de veau. Yet beer in France at large has somehow remained below the threshold of aesthetic attention for much of the populace, as evidenced by the vacuous brands on offer at most bars and supermarkets : Kronenberg, 1664, Amstel, Heineken, Pelforth, etc.

Whatever their respective merits may be over vile industrial American staples like Bud Light, these other beers remain, like Bud Light, substances that are consumed in lieu of aesthetic experience - they're basically water, only alcoholic and carbonated. At the other end of the spectrum of beers widely available in Paris, you have the sweetish one-note bruiser that is Leffe, which to my tastes shares DNA with those bottom-shelf "strong beers" marketed mainly to the homeless.* Parisians seem to like their bière either to dull the senses, or not be perceived at all.

Given the size of the craft beer market in numerous other major cities, Paris' stagnant beer scene has long presented an untapped opportunity. So I was overjoyed to learn that, with the soft opening last month of a majestic twenty-tap beer bar called La Fine Mousse in a quiet square off rue Oberkampf, some enterprising young Frenchmen have at last seized the moment.

26 July 2012

one stop shop: chez plume, 75009


It's embarrassing to admit, but my vegetarian upbringing has left me squeamish about chicken. I grew up surrounded by them - my mother kept a whole henhouse for the eggs - but I remain more or less innocent about how to prepare or cook one, or even ingest one publicly without getting fat and bone fragments all over the tablecloth. What I had growing up instead of chicken dinner was a steady supply of vegetarian literature, replete with horrifying factory farm images, which have conditioned me to treat chicken - famously an innoccous, almost babyfoody meat - as though it were fugu. In other words, it's not something I'll purchase from Franprix, or from any of the innumerable anonymous streetside rotisseries where the carcasses are skewered so tightly as to no longer resemble birds, but rather a row of violated goosefleshy donuts.

So nowadays I'm susceptible to bouts of bird-envy, whenever a host unveils a well-cooked fowl. There's something irreplaceably heartwarming and communal about everyone gathering around a table dismantling the same creature.

One of these days - perhaps when I reside somewhere with an oven - I'll teach myself how to cook birds. Until then, my frequent shortcut solution is Chez Plume, an absolute godsend of a take-out counter-slash-lunch spot that opened last winter on rue des Martyrs. The restaurant specialises in all kinds of fowl - several chickens from the Landes, guinea hens, ducks - all "élevé en liberté," and available roasted by the whole or the half at very reasonable prices. It's possible to reserve birds in advance, a good idea at peak times. And when you arrive to pick up dinner, available also is a well-curated selection of pretty serious mid-range natural wines. It's almost like owner Alexandre Girault overheard some sedentary rue des Martyrs types complaining about the difficulty of accessing ethical meats and natural wines on a daily basis and he decided to make it absurdly easy for everyone.

29 May 2012

shooting them in a barrel: fish la boissonerie, 75006


Whenever conversation turns to the subject of hospitality in Paris - which is to say, very, very often - I try to remind myself and others that its general absence is something for which we ought to be thankful. It's what makes Paris, perversely, a land of opportunity: almost any business model presently existent in the city can be very simply improved, to the point of crushing all competition, by the addition of what the natives routinely neglect, namely smiles and goodwill. One doesn't even have to be good at something - one can just be nice.

Here any Paris business-owner will scoff, mentally shaking this writer by his lapels, crying, 'Don't you think we've tried?' It's more than one establishment can hope to achieve, to change an entire nation's outlook towards service.

Well, there's a trick. You just don't hire many French people.* 6ème arrondissement bistrot / expat hub Fish La Boissonerie sort of pioneered this strategy, and if, thirteen years on, the restaurant's cuisine and its wine list both show their age, great hospitality, thankfully, remains timeless.

24 November 2010

n.d.p. in madrid: hangover cuisine at almendro 13


Posting about this place not because it was particularly spectacular by any measure, but rather because I found it illustrative of the general joyous brutality of the whole tapas concept.

You walk in and fight - almost literally fight - your way to a table still cluttered and smeared with the greasy debris of its last occupants, where you wedge yourself in and immediately employ coats, scarves, and handbags as vital seat-holders for whichever poor souls among your party are kind or credulous enough to volunteer to fetch food and drinks, neither of which can be ordered from the table you just fought for. You must leave your seat and visit either the bar (either floor) or the kitchen (ground floor only), which venture risks inviting invasion by hawk-eyed seat-stealing Spanish women with lip-rings.

22 November 2010

savant chinois: q-tea, 75009


Instead of offering a straight informative review of Q-Tea, a criminally unassuming Chinese restaurant in the 9ème, I'd like to sketch a blurb of a pop-academic article I'd like to write someday, on the subject of selective aesthetic blindness.

(When greatly moved by something, I get the instinctive urge to produce a response commensurate, in ambition, to whatever it was first moved me - in this case, the greatest Chinese food I've ever tasted.)

08 November 2010

beef? or salad? you order first.

One of the comic highlights of my recent trip to Reims came shortly after exiting the station, when we passed this restaurant:


You have to give them credit for choosing a theme and sticking to it. No Asian fusion or funny foams and reductions going on here. No oyster nights or "art" exhibitions or tango lessons on the weekend. I can just imagine having a business luncheon here among a bunch of provincial Frenchmen:

"Bon, qu'est-ce que tu prends, toi?"
"Bah, je sais meme pas encore..."
"Moi non plus. Soit le boeuf, ou..."
"Il y a la salade, aussi, ils en ont de la salade."
"Soit le boeuf, soit la salade, oui, c'est claire."