As I poked around Peck I tried to take a couple pics. Got scolded. Apparently Peck - an historical Milanese fine food emporium - is as famous for its image control as it is for its vast stores of wine, olive oil, and ham.
It's a little baffling. Peck has neither the design elements nor the security risks that might warrant overzealous image control. It's a fine food shop, not a museum, not an embassy. Some fine food shops fulfill a quasi-ambassadorial role, it's true: think Turin's Eataly. But in comparison to the grandiosity and festival atmosphere of that place, Peck seemed a bit quaint, even at 3500m2 over three floors. The short young clerk who instructed me not to take pictures had been the same one who'd shadowed me as I perused the wine racks of Peck's basement level, offering little in the way of advice.
This happened to suit me fine, as I didn't need any. We had 20 minutes to kill in central Milan after lunch, and my friends M and V kindly indulged my desire to spend it all perusing shelves of Italian wine classics. In retrospect this may have been a mistake, since it meant that during our perambulations throughout the city later that day I was burdened with numerous cult-status bottles I'd been unable to resist.
